Web+Site+Image+2.jpg

Red3 Group


Red3 Group, Inc. is a San Francisco Bay Area based real estate consulting firm that provides owner’s representation, project management, and design leadership support. It is a different type of consultancy: lean and nimble, with an adaptive vision of how to provide service to clients. Through creative design sensitivity, assertive management decision making, and broad consensus building, Red3 creates alignment with client values and goals while efficiently reaching desired outcomes.

Red3 partners with developers, design professionals, corporate, and institutional clients, assisting them in the completion of challenging development projects of any size.

Red3 provides a comprehensive list of services that are flexible and scalable to meet specific project needs. Success is measured using the client’s metrics whether financial return, operational efficiency, enduring value, or schedule optimization. This commitment to shaping a unique project approach for each client’s project is reflected in Red3’s broad portfolio and in the relationships established with clients.

William Long


Having led the design and managed a variety of significant projects along the West Coast for more than 30 years, I’ve developed a unique and effective problem-solving style. It is a balanced approach to project leadership blending a nuanced design perspective with an informed, businesslike approach to project organization, leadership and execution.

My teaming perspective is centered on effective communication, mutual respect, high expectations, and a strong commitment to quality, consistency and accountability. My diverse portfolio of industry experience speaks to the success of this broad approach, merging a creative point of view with a bit of business savvy.​

I provide a unique perspective.