Education
Bachelor of Architecture, Arizona State University (ASU)
Masters of Business Administration, University of
California, Los Angeles (UCLA)

Affiliations
Urban Land Institute (ULI)
San Francisco Bay Area Planning and Urban Research Association (SPUR)
Alumnus, Leadership San Francisco

Certification
LEED AP (USGBC)

Contact
william.long@red3group.com
510.206.1234

William Long

A lively manager and strategist, Bill is highly organized, process driven and a complete communicator. With extensive experience in business process improvement, design and construction project management, Bill is able to navigate the big picture, reliably leading a project team to achieve client goals no matter how ambitious. Bill has a strong reputation in running large teams for complex projects in multiple roles – owner’s representative, project manager, team leader.

​As a principal in Red3 Group, an architect by training combined with an MBA, Bill brings order, efficiency and predictability to project formation, development and execution. He builds trusted partnerships with clients and is singularly focused on leading the entire project team to a shared successful outcome.

He complements his strong technical skill with a special emphasis in progressive project delivery methods, always seeking effective design team/contractor integration to reduce the owner’s risk exposure while expediting completion.

The focus of his practice is in urban commercial, high density housing, higher education, and renovation work. He is experienced in project roles spanning feasibility, programming, master planning, entitlements, project budgeting and scheduling, design and project management for a variety of design projects.

Owner Representation

Pre-construction management leadership in partnership with development leads, construction managers, client program managers, and sales directors. Through engagement directly with project leadership, partnering as a trusted advisor embedded in the owner’s team, he provides creative design leadership, creative management support, assertive decision making, and broad consensus building. Desired outcomes are efficiently reached.  

• Able to represent client’s interests as an advocate for scope, design, schedule and cost while collaborating with and providing leadership to the full project design team.

• Specialized experience including development project feasibility studies, site yield studies, user operations research and analysis, market research, needs assessment and facility programming services.

• Development of design and process standards and consultant RFP and contracts.

• Experienced with integrated project delivery methods including hard-bid, negotiated contracting, design-build (emphasizing front-end design and project planning), construction manager at-risk, and fast-track project delivery. 

• Project-type specialization includes new-build urban multi-family residential and mixed-use.

• Effective listening, mentoring and pestering.
  
  

Project Management

Professional project management skills with years of experience managing architectural projects, fostering client relationships, and directing project teams and sub-consultants for a variety of architectural project types with a focus in high density and high-rise housing, higher education, and special projects.

• Full range of services including project conceptualization, master planning, site planning and conceptual design, design implementation, and architectural construction administration services. 

• Development and negotiation of project scope and fee proposals, prime architect and sub-consultant design service agreements.

• Creation and monitoring of project work plans, operating schedules and project delivery standards and procedures.

• Extensive experience with integrated design-build and fast-track project delivery methods.

• Supervision of multiple concurrent project teams and mentoring of individual staff members.

• A commitment to the principles of sustainable design. 
  
  

Principal / Firm Leadership

Creative executive skills with experience managing and consulting to development, architectural design, and other service enterprises: providing strategic planning, operations, marketing, organizational design, process re-engineering, and finance leadership to a variety of businesses. 

• Key strengths include leadership, intuitiveness, effective communication, strategic planning and decision making, process analysis and re-engineering, team development, research and data analysis, and mentoring.

• Proven leadership skills including the ability to develop collaborative relationships that lead to successful results with staff, clients, consultants, builders, agencies and other key participants in the design and development process.

• Experience in developing relationships with new and existing clients that enhance the firm’s competitive advantage and position in targeted market sectors.

• Successful design advocacy and firm leadership in multiple roles: principal, manager, or mentor.

• Effective creative problem-solving and strategy development.  

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